Our early research confirmed what we thought - we rarely buy our own underwear. It's usually a partner, a child, a parent, but never us.
Odd, as underwear is the thing you wear longest!
A little more digging showed the female underwear market is between 3 and 5 times bigger than the men's - depending on who you ask.
So a little research with some friend showed that we think nothing of spending over £100 on cycling shorts, same on compression leggings for running, £50 on technical shorts - but less than £10 on pants!!
PlayOn pants bring the technical qualities of performance gear to your underwear - every step from raw material to finished product is considered for sustainability, great design, and quality. Try some, there's no risk