> Why do we rely on others to buy underwear? – PlayOn.London
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Why do we rely on others to buy underwear?

Our early research confirmed what we thought - we rarely buy our own underwear.  It's usually a partner, a child, a parent, but never us.

Odd, as underwear is the thing you wear longest!

A little more digging showed the female underwear market is between 3 and 5 times bigger than the men's - depending on who you ask.

So a little research with some friend showed that we think nothing of spending over £100 on cycling shorts, same on compression leggings for running, £50 on technical shorts - but less than £10 on pants!!

PlayOn pants bring the technical qualities of performance gear to your underwear - every step from raw material to finished product is considered for sustainability, great design, and quality.  Try some, there's no risk