We are proud to be a British company, with UK designed products.
Men's underwear hasn't been redesigned in decades, no innovation at all, no attempt to make them better. Underwear drawers were full of tatty old pants that needed to be thrown out.
We set to work designing underwear that looked fantastic, would perform all day, and most of all was super comfortable. We wanted the perfect product for people on the go - at work or at play.
- Our fabric is made of bamboo - way softer than cotton, breathable, hypo-allergenic, and environmentally sustainable.
- The bamboo is blended with elastane to give it a soft stretchy quality. (That's why reviewers love the feel and fit).
- The pants are seamless so they look BRILLIANT !
- The pouch we innovated big time (yes it does present a man a little bigger but that is not what we meant). It has a contoured, double layer push up pouch with an elasticated seam to suit all sizes comfortably.
- Between the thighs our No Chafe Panels have been a revolution. They completely eliminate chafing, ride up and they never need adjusting.
- The legs in the larger sizes are longer for improved comfort
- The waistband is soft, thick, and wide.
- Presented beautifully in a recyclable cardboard box. Makes a great gift choice too.
Great design, superb quality, and sustainability - Built to Perform